A Field of Dreams…
It looks like Major League Baseball has been bit by the blockchain bug! Yesterday The Los Angeles Dodgers (MLB baseball team) announced that they will hold their first-ever Digital Bobblehead Night on September 21st. As part of this unique giveaway, the first 40,000 fans will receive a Bobblehead Non-Fungible Token depicting their favorite Dodgers players in their Ethereum wallet.
These nifty downloads include crowd favorites; Clayton Kershaw, Justin Turner and Kenley Jansen. Those who attend the game will receive a physical card (complete with instructions) and a code to unlock their digital asset.
“We’re excited for our first-ever Crypto giveaway, and to explore an entirely new marketplace with our fanbase,” said Lon Rosen, Dodger Executive Vice President and Chief Marketing Officer. “We hope this piques the interest of Dodger fans, and will help launch a new age of digital collectibles and promotions.”
The Dodger’s announcement got a real taste for cryptotwitter yesterday as the news went viral. Fans (and non fungible fans) all had some thoughts on the promotion. Reactions were just about as diverse as you might expect. After all, America’s pastime is baseball and throwing cryptocurrencies into the mix can be a bit jarring for those who prefer those good old fashioned – physical – bobbleheads!