Consensys has made a huge impact on the blockchain space under the leadership of Joseph Lubin, opening up the opportunities of development and engagement on the Ethereum blockchain. As part of their growth, they’ve established a dedicated design research team – Consensys Design – dedicated to creative development and strategies in the blockchain sector. Their website is replete with articles looking at the importance of effective design, particularly in a brand-new industry such as blockchain.
“While it’s important to educate and empower users, sometimes from a design perspective it’s necessary to work toward abstracting away certain features, so that they will not be part of the experience in the future… it’s unreasonable to expect every user to know the technical inner workings of the blockchain.” – Sarah Baker Mills, Head of Design at Consensys [Article]
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